Why Our Brains Love Curvy Architecture

Architects know that a strong curved line can bring elegant beauty to a design. Now a recent study conducted by neuroscientists from the University of Toronto shows human brains prefer curved shapes on an emotional level.

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Architects know that a strong curved line can bring elegant beauty to a design.

Now a recent study conducted by neuroscientists from the University of Toronto shows human brains prefer curved shapes on an emotional level. People are far more likely to call a room beautiful when its design is round instead of linear. The reason may be hard-wired into the brain.

One of the images used by Oshin Vartanian in his research with the University of Toronto.

Photo courtesy: Oshin Vartanian, University of Toronto

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